3.2.1 Cookies - General information
What are cookies? Cookies are small text files that are stored on your computer by a website or service and allow you to be reassigned. Cookies are used to transmit information to the site that uses the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the entries you make there. This prevents you from having to re-enter required form data each time you use the website, for example. The information stored in cookies can also be used to recognize preferences and target content according to areas of interest.
There are different types of cookies: Session cookies are data sets that are only temporarily stored in the working memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information can also be stored in text files on your computer. However, you can also delete these cookies at any time via your browser settings.
First-party cookies are set by the website you are currently visiting. Only this website may read information from these cookies. Third-party cookies are set by organizations that do not operate the website you are visiting. These cookies are used by marketing companies, for example.
The legal basis for possible processing of personal data using cookies and their storage duration may vary. If you have given us your consent, the legal basis is Art. 6 para. 1 lit. a GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 lit. f GDPR. The stated purpose then corresponds to our legitimate interest.
We use cookies to ensure the proper operation of the website, to provide basic functionalities and - with your consent - to tailor our services to preferred areas of interest and to measure reach. We use both transient cookies and persistent cookies for this purpose.
You can delete cookies already stored on your device at any time. If you wish to prevent the storage of cookies, you can do so via the settings in your Internet browser. You can find instructions for common browsers here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile. Alternatively, you can also install so-called ad blockers. Please note that individual functions of our website may not work if you have deactivated the use of cookies.
We also use a consent management platform on our website, which can be used to centrally adjust consents that have been granted. This can be done at any time using the fingerprint shown (bottom left).
3.2.2 Cookiebot
Cookiebot is a consent management platform that enables websites to protect user privacy and comply with the GDPR when it comes to cookies and tracking. "Cookiebot" is an offer from the provider Usercentrics A/S, 1058 Copenhagen, Denmark.
Through the "Cookiebot" function, we inform our website visitors about the use of cookies and other technologies on our website and enable them to make a decision about their use. If the visitor consents to the use of cookies, the following data is automatically logged
- IP number of the user,
- Date and time of consent,
- User agent of the end user's browser,
- URL of the provider,
- cookies authorized by the user (cookie status), which are required as proof of consent,
- anonymous, random and encrypted key.
The encrypted key and the cookie status are stored on the user's end device using a cookie in order to establish the corresponding cookie status on future page views. This cookie is automatically deleted after 12 months.
The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the user-friendliness of the website and in fulfilling the legal requirements of the GDPR and the TTDSG.
The user can prevent or terminate the installation of cookies and their storage, and thus their cookie consent, at any time by changing their browser settings. You can open and edit the Cookiebot settings via the icon at the bottom left.
Further information on Cookiebot can be found at
https://www.cookiebot.com/de/privacy-policy/
3.2.3 Google Analytics
If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Analytics uses cookies to help the website analyze how users use the site. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.
We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.
We use the 'anonymizeIP' function (so-called IP masking): In Google Analytics, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Your user behavior is recorded during your visit to the website.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
During your visit to the website, the following data is collected, among others
- the pages you visit, your "click path"
- Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads)
- Your user behavior (e.g. clicks, dwell time, bounce rates)
- Your approximate location (region)
- Your IP address (in abbreviated form)
- Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- your internet provider
- the referrer URL (via which website/advertising medium you came to this website)
Recipients of the data are/may be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
- Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
It cannot be ruled out that US authorities may access the data stored by Google.
Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.
The data sent by us and linked to cookies is automatically deleted after 24 months. Data that has reached the end of its retention period is automatically deleted once a month. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by
a. Not giving your consent to the setting of cookies or b. Downloading and installing the browser add-on to deactivate Google Analytics HERE.
You can also prevent the storage of cookies by selecting the appropriate settings in your browser software. However, if you configure your browser to reject all cookies, this may limit the functionality of this and other websites.
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there. You can find more information on the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.
3.2.4 Google Ads Re/Marketing Services and conversion tracking
We use the marketing and remarketing services ("Google Marketing Services" for short) of the provider Google on our website. This serves the optimization and economic operation of our online offer. Google marketing services allow us to display advertisements for our website in a more targeted manner in order to present you only with advertisements that may match your interests. If, for example, you are shown advertisements for our services on other websites, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a Google code directly and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on your device (comparable technologies can also be used instead of cookies).
The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites you have visited, which content you are interested in and which offers you have clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. Your IP address is also recorded, whereby we inform you in the context of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. The IP address will not be merged with your data within other Google offers.
Google may also combine the aforementioned information with such information from other sources. If you subsequently visit other websites, you may be shown ads tailored to your interests.
We process your data pseudonymously as part of Google marketing services. This means that Google does not store and process your name or e-mail address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.
The Google marketing services we use include the online advertising program "Google Ads" (formerly: "Google AdWords"). In the case of Google Ads, each Ads customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of Ads customers. The information collected with the help of the cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Ads customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
We also use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services on our website.
This service may transfer the data collected to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you having any legal recourse.
Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google's data protection information is available at https://www.google.com/policies/privacy.
If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated?hl=de
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
3.2.5 Google Tag Manager
For reasons of transparency, we would like to point out that we use the Tag Manager of the provider Google. This is a tag management system for managing JavaScript and HTML tags, which is used for the implementation of tracking and analysis tools.
The Google Tag Manager itself does not collect any personal data. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, record the impact of online advertising and social channels, set up remarketing and targeting and test and optimize websites. If you have made a deactivation, this deactivation will be taken into account by Google Tag Manager. For more information about Google Tag Manager, see:
www.google.com/intl/de/tagmanager/use-policy.html
www.google.com/intl/de/tagmanager/faq.html
safety.google/privacy/privacy-controls
3.2.6 Google Analytics Audiences
If you have given your consent, Google Analytics Audience (GA Audience), an advertising and conversion tracking service, is used on this website. The responsible service provider in the EU is Google Ireland Limited.
GA Audience uses cookies that are stored on your computer and other mobile devices (e.g. smartphones, tablets, etc.) and that enable an analysis of the use of the corresponding devices. In some cases, the data is analyzed across devices. Google Audience receives access to the cookies created as part of the use of Google AdWords and Google Analytics. The following data is processed during use
- User agent
- Location information
- Referral URL
- IP address
- Page depth
- Session duration
- Date and time of the visit
- Usage data
This service may transfer the collected data to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you having any legal recourse.
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
Further information on data protection when using GA Audience can be found at the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283
3.2.7 Google AdSense
If you have given your consent, Google AdSense, an online advertising service, is used on this website. The responsible service provider in the EU is Google Ireland Limited.
Google AdSense uses cookies that are stored on your computer and collect statistical information about you that is processed by our advertising partners. We use Google AdSense to present you with advertising tailored to your interests. When you visit our website, Google receives the information that you have accessed our website. This service may transfer the data collected to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse.
If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish to be associated with your Google profile, you must log out. You can prevent Google AdSense from setting cookies by deactivating interest-based ads on Google via the link https://www.google.de/ads/preferences. You can also deactivate interest-based ads from providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices.
Both deactivation settings are deleted when you delete your cookies. You can also use the link https://www.google.com/settings/ads/plugin to permanently deactivate cookies in Firefox, Internet Explorer or Google Chrome browsers. However, it may then not be possible to make full use of all the functions of this website.
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
Further information on the purpose and scope of data collection and its processing by Google can be found at: https://policies.google.com/technologies/ads?hl=de.
3.2.8 DoubleClick by Google
If you have given your consent, the online marketing tool DoubleClick by Google is used on this website. The responsible service provider in the EU is Google Ireland Limited.
DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent users from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser. This prevents the same ad from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions with reference to ads. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there.
When you access a page that uses DoubleClick and where the DoubleClick script is permitted, your browser automatically establishes a direct connection with the Google server. By integrating DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account.
This service may forward the data collected to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
You can prevent the collection by this tracking procedure in various ways: a. by setting your browser accordingly. Suppressing third-party cookies means that you will not be shown any ads from third-party providers. b. By deactivating cookies for conversion tracking, you prevent interest-based advertising from being displayed. To do this, you must block cookies from the domain "www.googleadservices.com" in your browser. c. You can set an opt-out cookie at https://www.google.de/settings/ads. However, this setting will be deleted if you delete all your cookies. d. By deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; ) by permanently deactivating cookies in your browser under the link https://www.google.com/settings/ads/plugin.
We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and https://support.google.com/admanager/answer/2839090?hl=de , as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.
3.2.9 HubSpot
We use HubSpot on our website, a service for marketing, content management, web analysis and search engine optimization. The service provider is HubSpot, Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. This is for statistical and marketing purposes.
This list contains all (personal) data collected by or through the use of this service.
- Geographic location
- Browser type
- Navigation information
- Referral URL
- Performance data
- City location
- How often is the application used?
- Mobile app data
- Login information for the HubSpot subscription service
- Files that are displayed on site
- Domain names
- Pages viewed
- Aggregated usage
- Operating system version
- Internet service provider
- IP address
- Device identifier
- Duration of the visit
- Where the application was downloaded from
- Operating system
- Events that occur within the application
- Access times
- Clickstream data
- Device model and version
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
Analytics cookies are valid for a maximum of 6 months. Further information on the individual cookies can be found at https://knowledge.hubspot.com/de/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser
Data recipients
- Service providers (https://legal.hubspot.com/de/impressum)
Information about
Below you will find the email address of Hubspot's data protection officer. privacy@hubspot.com
Transfer to third countries
This service may transfer the collected data to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not provide an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
- Ireland, United States of America and other countries where HubSpot partners operate
Click here to read the data processor's privacy policy https://legal.hubspot.com/privacy-policy?_ga=2.80487636.2109353776.1547219595-1840724365.1539588495
3.2.10. HubSpot Forms
We use HubSpot Forms on our website, a service for creating online forms. The service provider is HubSpot, Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. This is used to provide online forms. Cookies are set in the process. This list contains all (personal) data collected by or through the use of this service.
- Device identifier
- Data of the user agent
- City location
- Device model and version
- IP address
- Operating system version
- Navigation information
- Phone number
- Browser type
- Login information for the HubSpot subscription service
- Duration of the visit
- Geographic location
- Internet service provider
- Access times
- Pages viewed
- Domain name
- Company name
- Referral source
- Operating system
- Referrer URL
- Where was the mobile application downloaded?
- E-mail address
- Clickstream data
- Transaction information
- Frequency of use of the mobile application
- Aggregated usage of mobile applications
- Graphic
- HTML pages
- Events that occur in the mobile application
- Information from third party sources
- Performance data for mobile applications
- Files that are displayed on our website
- Payment information
- address
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there. The data will be deleted as soon as it is no longer required for the processing purposes.
3.2.11. LinkedIn Analytics
If you have given your consent, the analytics service LinkedIn Analytics is used on this website. The service provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. Cookies are used for this purpose. This is used to analyze usage. This list contains all (personal) data collected by or through the use of this service.
- Information about the operating system
- Device identifier
- ISP or mobile provider
- IP address
- Referrer URL
- Information on add-ons
- Browser information
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there.
The data will be deleted as soon as it is no longer required for processing.
Data recipients are LinkedIn Ireland Unlimited Company and LinkedIn Inc. USA.
This service may forward the data collected to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
Click here to read the data processor's privacy policy https://www.linkedin.com/legal/privacy-policy
Click here to object on all domains of the processing company https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
Click here to read the cookie policy of the data processor https://www.linkedin.com/legal/cookie_policy
3.2.12. LinkedIn Ads
If you have given your consent, the advertising service LinkedIn Ads is used on this website. The service provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This is done for conversion tracking, advertising and remarketing purposes, using cookies, pixels and ad tags.
This list contains all (personal) data collected by or through the use of this service.
- IP address
- User agent data
- Device ID
- Search terms
- Viewed articles
- Visited pages
- Viewed ads
- Followers
- Connections
- Videos viewed
- Information in profile
- Advertising ID
- Information about the operating system
- Device information
The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform and changing your selection there.
The data will be deleted as soon as it is no longer required for processing.
The data recipients are LinkedIn Ireland Unlimited Company and LinkedIn Inc. USA.
This service may transfer the collected data to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. for storage or processing.
Click here to read the data processor's privacy policy
https://www.linkedin.com/legal/privacy-policy
Click here to object on all domains of the processing company
https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
Click here to read the cookie policy of the data processor https://www.linkedin.com/legal/cookie_policy
3.2.13. LinkedIn Insight Tag
If you have given your consent, the conversion tracking and retargeting service LinkedIn Insight Tag is used on this website. The service provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This is used for analysis, retargeting and marketing. Cookies are set in the process.
This list contains all (personal) data collected by or through the use of this service.
- Referrer URL
- IP address
- Device information
- Browser information
- Timestamp
The legal basis and revocation option for this data processing is your consent, Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (displayed fingerprint at the bottom left) and changing your selection there. The data will be deleted after 90 days. The data recipients are LinkedIn Ireland Unlimited Company and LinkedIn Corp.
Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse. Below you will find a list of the countries to which the data is transferred. This may be the case for various purposes, e.g. storage or processing: United States of America.
Click here to read the privacy policy of the data processor https://www.linkedin.com/legal/privacy-policy?src=li-other&veh=www.linkedin.com
Click here to read the cookie policy of the data processor https://www.linkedin.com/legal/cookie_policy?src=li-other&veh=www.linkedin.com
3.2.14. Chatbot
On our website, you have the option of contacting us via our chatbot, which is provided by swiss moonshot AG (Hochbordstrasse 40, 8600 Dübendorf, Switzerland). When using the chatbot, only technical connection data required to provide the service is collected. We do not collect any other personal data unless you provide it to us yourself via the free text fields provided.
If you request the sending of information material (e.g. brochures, white papers, etc.) via our chat, we will ask you to send us your e-mail address for the purpose of sending you our newsletter. In this case, we will store it in our customer database, which is offered via the provider Hubspot Inc (25 First Street, 2nd Floor, Cambridge, MA 02141, USA).
The processing for the aforementioned purposes is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you declare by providing your e-mail address.
You can revoke this consent at any time with effect for the future by clicking on the unsubscribe link in every info mail. In this case, we will delete your data, unless there are mandatory retention obligations to the contrary.
3.2.15 Zoomin Analytics
We use Zoomin's Documentation Platform on our documentation page to optimize the provision of our product documentation. If you have given your consent, the analytics service Zoomin Analytics is used on this website. The service provider is Zoomin Software UK, Ltd, 10 John Street, London, United Kingdom, WC1N 2EB. Cookies are used for this purpose. This is used to analyze usage. This list contains all (personal) data collected by or through the use of this service.
- IP address
- ISP or mobile phone provider
- Date/time of the visit
- Browser information
- Referrer URL
- Language information
- Usage data of the platform
- Host domain
The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by accessing the cookie settings in our Consent Management Platform (accessed via the Cookiebot logo at the bottom left) and changing your selection there. The data will be deleted as soon as it is no longer required for the processing purposes.
Data recipients are Zoomin Software Ltd, Zoomin Software, Inc. and Zoomin Software Canada Ltd. This service may transfer the collected data to another country. Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not provide an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes without you having any legal recourse.
Click here to read the data processor's privacy policy:
https://www.zoominsoftware.com/privacy-policy
Click here to read the data processor's cookie policy:
https://www.zoominsoftware.com/cookie-policy
3.2.16 Microsoft Clarity
We use Microsoft Clarity, an analytics service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Clarity helps us to understand user behavior and interactions on our website and thus improve our web presence.
In addition, your personal data is processed for the following purposes:
- Tracking (e.g. interest/behavioral profiling, use of cookies),
- Remarketing and conversion measurement (measurement of the effectiveness of marketing measures),
- Interest-based and behavioral marketing,
- Profiling (creation of user profiles),
- reach measurement (e.g. access statistics, recognition of returning users) and
- cross-device tracking (cross-device processing of user data for marketing purposes).
Click data (e.g. Internet presentations visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), movement data (mouse movements, scroll movements) in pseudonymized form, incorrect interactions with buttons (deadclicks) are collected. Behavioral patterns, heat maps and session records are created from the data. We cannot trace these recordings back to an individual person. Click data is stored for up to 13 months.
The legal basis for the processing of your personal data for the stated purposes is your consent in accordance with Art. 6 para. 1 lit a GDPR and § 25 para. 1 TTDSG. You can revoke your consent at any time with effect for the future via the consent tool.
The data will also be transmitted to Microsoft. Microsoft may process the data for its own purposes, e.g. for product improvement and advertising purposes. We do not know which data is processed for which specific purposes. We have no influence on this.
Further information on the information collected can be accessed via the following website: https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data.
Data processing is carried out by Microsoft Corporation, based in the USA. Microsoft Corporation is certified according to the Data Privacy Framework, so that an adequacy decision of the European Commission within the meaning of Art. 45 GDPR is available for data transfers to Microsoft Corporation. The status of the certification can be accessed via the following website: https://www.dataprivacyframework.gov/s/. Further information on data processing at Microsoft can be found in the Microsoft Privacy Policy.
3.2.17 Dealfront (Leadfeeder)
We use the technology of Dealfront Group GmbH, Durlacher Allee 73, 76131 Karlsruhe, Germany, hereinafter referred to as Dealfront, on our website.
We use Dealfront to analyze and identify company visitors to our website. We use the service primarily to identify potential B2B customers, to analyze the use of our online presence and to create and optimize sales and marketing strategies.
For this purpose, your IP address is processed in order to recognize whether it is a company-related IP address. In addition to the IP address, Dealfront collects information about the websites visited and page views. This also includes the source that led to our online presence. For company identification, IP addresses are linked to company-specific information such as company names and industry codes. This data is supplemented by so-called web crawling and social media information with freely available data. This can include, for example, addresses, industries and employee numbers.
For this purpose, the IP address of the website visitor and the corresponding session data are compared with an extensive whitelist of known companies at the start of the session. Unfortunately, we have no knowledge of the composition of these whitelists. We have no influence on this.
In order to increase the data protection of our visitors, we have activated "IP address anonymization" so that only shortened values are saved instead of the actual IP addresses and are stored with Dealfront. When this function is activated, we do not store the actual IP address anywhere in our systems, not even in the logs. This anonymization makes it impossible to connect to external IP address information later, preventing the identification of an individual person.
As part of the integration of Dealfront into our website, the following first-party cookies are used to analyze visitor behavior:
The legal basis for the processing and storage of the data is your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time with effect for the future.
The data will be deleted as soon as it is no longer required for the original purposes or you have withdrawn your consent.
Further information about the provider Dealfront can be found in the privacy policy at https://www.dealfront.com/privacy-notice/.